Sprite, for example, has always been the clear leader in the lemon-lime soda space. PepsiCo has tried various brands, but they're a distant number two, much as R.C. Cola is technically third in the ...
It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many saying ...
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