Pepsi gives the Coke bear the Pepsi Challenge for Super Bowl.

The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in a new Super Bowl commercial. The ad, which is titled "The Choice" stars a polar bear – long ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

Pepsi has released its Super Bowl ad, "The Choice", featuring a polar bear who chooses Pepsi Zero Sugar over Coke Zero Sugar ...

The "Pepsi Challenge" is ready to "poke the bear" during Super Bowl 60. PepsiCo. already teased their commercial set to ...

Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

It's been 50 years since the first "Pepsi Challenge," and the subject taking the blind taste test is one of the most unlikely ...

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...

Pepsi is bringing back an expanded “Pepsi Challenge” for 2026. Pepsi’s 2025 revival of “The Pepsi Challenge,” which originally debuted in 1975, pitted Pepsi Zero Sugar against Coke Zero Sugar, with ...