Most organizations believe their challenge is explaining what they do. In reality, the harder and more important work is ...

Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

The companies that win through positioning beat indecision, inertia and the alternatives buyers considered. That's what ...

In marketing, "positioning" is the process that produces the product's image and places it in the consumer's mind. Positioning is the main process behind how consumers become aware of brands and their ...

In my work as a marketing consultant, clients in creative fields often say to me: “Before I do any marketing, I have to figure out my positioning.” What exactly is positioning? It might sound like ...

When companies position their products or services, they are trying to create associations in the minds of their prospective customers. They typically initiate the positioning process by coming up ...

Opinions expressed by Entrepreneur contributors are their own. There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of ...

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The below is an excerpt from Will Luton's book Free-to-Play: Making Money From Games You Give Away which is published by Pearson and available on Amazon UK and Amazon US. The nitty-gritty of marketing ...