The ANA’s recent media transparency probe alleged certain opaque practices and pricing models among holding company trading desks that didn’t always align with the best interest of clients.

Agency trading desks continue to be the dominant model for programmatic ad buying, used by nearly 40% of the world’s biggest brands, according to new research by the World Federation of Advertisers ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP of sales at The Rubicon ...

Programmatic trading is a panel topic at the upcoming Radio Show. Business software company Marketron and Jelli, a provider of a radio programmatic ad platform, will take part in the discussion next ...

Programmatic trading continues to grow -- exceeding $100 billion for the first time in 2019 and rising to $127 billion in 2020 and $147 billion in 2021, according to a new forecast from Publicis ...

We all know that the days of programmatic being a novelty on the publishing scene are long gone; we’re now in a boom phase. What we’ve been witnessing over the last few years is a proliferation in ad ...