Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...

Discover the top Rare Beauty must-haves for Valentine's Day 2026, from glowing highlighters to silky lip shades, these seven ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include products that could have used a little more time in the lab (sorry...), there are ...

Read the original article on Purewow. I recruited nine PureWow editors to test the 13 available shades. The testers span Gen Z to Gen X with varying skin types, including combination, dry, acne-prone ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

TikTok creator Ashley Smith (@ash_loves_condiments), who’s a popular creator with over 1.3 million followers, recently went viral after questioning the quality of her Rare Beauty highlighter. In her ...

Rare Beauty will roll out to more than 1,500 stores on Feb. 1.

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