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Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

The brand founder wore a gorgeous pink dress and monochromatic makeup look Cindy Ord/Getty Selena Gomez is pretty in pink. The singer, actress and Rare Beauty founder, 31, exuded springtime energy at ...

Discover the top Rare Beauty must-haves for Valentine's Day 2026, from glowing highlighters to silky lip shades, these seven ...

Few beauty products are as internet-famous as Rare Beauty’s soft pinch liquid blushes. The bestselling blush is a total hit for how effortless each is to apply and blend for a flawless look in moments ...

Rare Beauty’s Soft Pinch Matte Bouncy Blush has taken over beauty conversations everywhere. In this video, we test its ...

Selena Gomez celebrated her newest Rare Beauty product launch in an all-pink look on Saturday.Getty Images for Rare Beauty She’s pretty in pink. Selena Gomez launched her latest Rare Beauty product ...

I’ll be honest: I usually roll my eyes when I hear about yet another celeb-owned beauty brand. Because more often than not, the products aren’t good enough to warrant being in the over-saturated ...

Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...

Rare Beauty will roll out to more than 1,500 stores on Feb. 1.