The beauty brand will be available online and at the retailer's stores starting in February, with exclusive offerings and a donation campaign.
Rare Beauty will roll out to more than 1,500 stores on Feb. 1.
While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...
Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. In an era of celebrity beauty brands, the market can sometimes feel ...
Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...
Discover the top Rare Beauty must-haves for Valentine's Day 2026, from glowing highlighters to silky lip shades, these seven ...
In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.
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