Rare Beauty will roll out to more than 1,500 stores on Feb. 1.

While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...

Discover the top Rare Beauty must-haves for Valentine's Day 2026, from glowing highlighters to silky lip shades, these seven ...

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

The beauty brand will be available online and at the retailer's stores starting in February, with exclusive offerings and a donation campaign.

Get those wallets ready because Selena Gomez's fan-favorite makeup brand Rare Beauty is dropping soon at beauty retailer Ulta Beauty. "IT’S HAPPENING💫," the two beauty brands announced in a joint ...

Launching from the brands is the Rare Beauty x Tajín Cheek & Lip Set, a limited-edition collection inspired by Tajín seasonings. Following the transaction, Grown Alchemist will focus on large-scale ...

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted last fall, ...

We may receive a portion of sales if you purchase a product through a link in this article. Self-care is so important, especially during this busy time of year. To help you smell great and keep your ...

On first look, it’s not obvious if Rare Beauty Secrets, the Substack that proclaims to divulge a “semi-authorised” behind-the-scenes look into Selena Gomez’s beauty line, is an official brand ...

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders ...