Get those wallets ready because Selena Gomez's fan-favorite makeup brand Rare Beauty is dropping soon at beauty retailer Ulta Beauty. "IT’S HAPPENING💫," the two beauty brands announced in a joint ...
Selena Gomez knows what’s good for business. Since the Only Murders In the Building star launched her Rare Beauty cosmetics line in 2020, the brand’s revenue has continued to soar, officially making ...
Sometimes, when two worlds collide, magic happens. After years of Rare Beauty dominating the beauty game and BÉIS cornering #traveltok, Selena Gomez and Shay Mitchell’s respective brands have *finally ...
In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.
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