Selena Gomez launched Rare Beauty in 2020. In June 2025, the cosmetics company was valued at $1.3 billion.

LA Times Studios may earn commission from purchases made through our links. After the past few years of skipping office commutes and mastering Zoom lighting, many of us have grown used to a pared-down ...

Discover the top Rare Beauty must-haves for Valentine's Day 2026, from glowing highlighters to silky lip shades, these seven ...

Gorgeous.

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