Rare Beauty will roll out to more than 1,500 stores on Feb. 1.

Get those wallets ready because Selena Gomez's fan-favorite makeup brand Rare Beauty is dropping soon at beauty retailer Ulta Beauty. "IT’S HAPPENING💫," the two beauty brands announced in a joint ...

That’s why the debut fragrance from Rare Beauty feels so disruptive. The brand spent more than two years developing the scent and also a custom bottle, collaborating with occupational therapists and ...

The beauty brand will be available online and at the retailer's stores starting in February, with exclusive offerings and a donation campaign.

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

Rare Beauty, the Selena Gomez–owned beauty brand, is expanding beyond Sephora for the first time, moving into Ulta Beauty stores five years after its launch. A curated selection of products will be ...

Sometimes, when two worlds collide, magic happens. After years of Rare Beauty dominating the beauty game and BÉIS cornering #traveltok, Selena Gomez and Shay Mitchell’s respective brands have *finally ...

On first look, it’s not obvious if Rare Beauty Secrets, the Substack that proclaims to divulge a “semi-authorised” behind-the-scenes look into Selena Gomez’s beauty line, is an official brand ...