PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Selena Gomez's Rare Beauty has announced the release of a new contour shade. It will be released on January 23, 2025, on Rare ...

Rare Beauty consumers will see the addition of two products, a Bouncy Body Cream and a new version of the already famous Body and Hair Fragrance Mist. The primary point, however, is that both ...

Having declared ourselves Rare Beauty stans, we can safely say that Gomez has cracked the code of mastering beauty brand stardom and her seriously innovative, hard-working products are (obviously) key ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

The products are also sold on the Rare Beauty website. After testing the products myself, the lipstick has earned a permanent spot in my makeup bag. The lip liner was a pretty hue but drying The ...

Celia Shatzman writes about fashion, beauty and grooming. The Rare Beauty community was vocal about wanting body products, which helped spur their creation. True to its name, the range is all ...

Rare Beauty grew by about +200% ... ranging from better promotions to introduction of new products. The new brands needed to build a following and frequently resorted to many different tactics ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...

Want to know which buzzy products are *really* worth buying ... A handful of us are already Rare Beauty fans, with multiple blushes in our possession. I asked each tester to wear the blush for at ...