In the escalating war to squeeze every last mile from every last drop of gas, automakers are attacking on every front, going well beyond the cratered fields of aerodynamics and optimized engine ...

It's gaudy, and some would call it downright ugly, but the lime green paint job option for the 2017 Toyota Prius keeps the vehicle cool and can even save drivers on gas. A Wired report says that ...

Meta Description: Purdue University researchers have invented a new, super-reflective white paint that could revolutionize how buildings keep themselves cool. Researchers at Purdue University in ...

When winter drops over northern Finland, drivers prepare for a familiar problem that goes far beyond slippery roads. Reindeer roam freely across long, unlit highways, and in the dark months it’s hard ...

A new polymer-based paint that reflects nearly all incoming sunlight could help keep buildings, cars, airplanes and other sunbaked structures cool. This polymer paint, described online September 27 in ...

Temperatures are skyrocketing in India, as a result of climate change. Sadly, this has resulted in a 150 percent increase in the number of heat waves, killing thousands of people in recent years. To ...

It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

BOISE, Idaho — Driving on the highway during bad weather can often be a white-knuckle affair. It's even worse if you can't see the painted lines separating the lanes of travel. A KTVB viewer reached ...

The spot, which picked up a Cannes Lions Grand Prix in 2015, courted a complaint after a viewer spotted the ad on both YouTube and Volvo's own website last December. The video in question demonstrated ...