Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Instead of accepting fragmented reporting, unified marketing measurement brings everything together into one consistent view ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...

In this article, we’ll examine these four retail engagement shifts and share how leading retailers are adapting their ...

WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

Editor’s Note: The retail marketing show Shoptalk, which took place March 25-27 in Las Vegas, features some of the biggest executives in retail across 75 sessions and before more than 10,000 attendees ...

Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI is going to replace the marketer who doesn’t. This summer, the number of Americans forecasted to use ...

The retail landscape is changing significantly, driven by technological advancements and evolving consumer expectations. Learn the most impactful trends shaping the retail industry and how they can be ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...