Rising secondary market prices for Rolex watches in the first nine months of 2025 hit the buffers in the fourth quarter.

An insight from the program is that consumers will pay 28% more on average for a preowned watch that has been certified genuine by Rolex than one that hasn’t, according to Morgan Stanley. Shoppers ...

The Rolex catalog has always been large, with a range of models and references to suit different tastes and budgets. Today, ...