When Rare Beauty debuted back in 2020, its Soft Pinch blush tubes quickly became a hit — so much so that they added new shades last year. With highly-pigmented payoff and unique shades, they were ...

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As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

Discover the top Rare Beauty must-haves for Valentine's Day 2026, from glowing highlighters to silky lip shades, these seven ...

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Selena Gomez's Rare Beauty has dropped new pressed-powder blushes to the delight of the legions of Rare Beauty fans. The Soft Pinch Luminous Powder Blush line debuted with six colors, including Selena ...

If you’ve been on the Internet at all recently, you know that cream blush is back in a big way. Selena Gomez’s brand Rare Beauty might have been the catalyst for this, since its Soft Pinch Liquid ...