How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...
Laura Youngson didn't expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro ...
Sara Gotfredson founded the partnership agency Trailblazing Sports Group in 2022 to help connect sports media properties, ...
The five-year deal will see BBC Sport deliver coverage of up to seven live matches each season across TV and BBC iPlayer ...
Women’s college basketball wasn’t always the behemoth with storied programs like UConn, Tennessee and South Carolina ...
With the football edition of Kansas-Missouri in the rearview mirror, next up is another sport in which meetings between the two schools have been few and far between. The KU and MU women’s basketball ...
"I love that it makes sports approachable for people who may have felt left out of the conversation before," the influencer ...
Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...
General view before the start of the Women's Rugby World Cup final match between England and Canada at the Allianz Stadium, Twickenham in London, Saturday, Sept. 27, 2025.(AP Photo/Anthony Upton) ...
Jen Barnes first opened a location in Ballard in 2022 after not seeing an establishment that showcased both genders equally. She said the second location stemmed from demand. “We’ve proven that ...
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