As mixed-format stations continue to search for ways to expand their reach on social media, KCRW’s newest host, Concordia Schwarma McGraw, is racking up millions of hits. Her close reads of ...
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How hip hop uses influencers to blow up songs
Hip hop artists are using influencer marketing to push tracks into the spotlight, leveraging TikTok, Instagram, and YouTube to create trends and deepen fan connections. Campaigns often center on ...
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