TikTok has moved well beyond its roots as a short-form video app. It now serves as a search destination where people turn for answers, ideas, and products. Creator Search Insights gives creators and ...

Creators on TikTok are constantly dolling out the same three pieces of advice: be authentic, find the creativity gap, and post every single day. Being authentic is not something that can be taught, ...

Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...

TikTok unveiled a host of features designed to increase the app’s appeal to advertisers at its fifth annual TikTok World product summit earlier this week, according to a company blog post. New ...