Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, ...

Google’s commitment to protecting privacy is complicated. While most people think of Google as a search engine, or Gmail, or maybe even Google Docs, the company is first, and foremost, the world’s ...

Google is set to limit cross-app tracking on Android devices as part of a broader extension of its privacy controls, bringing it more in line with Apple's policies. The tech giant revealed on ...

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance. Google rolled out a “Conversions with cart data diagnostics” tool to ...