Social Media Trust Is Breaking Down (And How You Can Rebuild It)

Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how ...
Nasdaq

IZEA Research Finds People Trust Influencer Marketing Over Traditional Advertising

ORLANDO, Fla., Nov. 13, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the leading influencer marketing company empowering the Creator Economy, today released the fourth annual “Trust ...
Entrepreneur

Why Micro-Influencers Are Winning the Trust Game in Marketing

Micro-influencers build trust through authenticity, not follower count. Community-driven content outperforms traditional ads in consumer engagement. Let influencers lead storytelling for genuine, ...
Marketing

How Trust in Influencers Varies Among Generations

Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research from Clutch. The report was based on data from a survey ...