YouTube creators are reporting significant drops in views and impressions, with many speculating that YouTube’s recent algorithm changes—and the increasing role of AI—are behind the sudden decline.

YouTube is reducing the number of ad breaks viewers see when watching on TV. Although there will be fewer ad breaks, the ads will now be longer. YouTube Shorts will start showing ads when being played ...

YouTube is changing the way it does mid-roll ads. It will show fewer ads in places where they feel interruptive and more at “natural break points.” Creators who have mid-roll ads in interruptive ...

Instead of having ads scattered throughout the YouTube video you’re watching, the platform is experimenting with longer chunks of ads that appear in the middle of content. Instead of having ads ...