TV commercials are practically a synonym for annoyance. But for Gen Alpha, YouTube ads are a can’t miss even when they are a can skip. According to a new study by Precise TV and Giraffe Insights, most ...

YouTube is under fire over its handling of kids’ data and ads on children’s content, with advocacy groups requesting the Federal Trade Commission (FTC) probe the ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 39 min ago By Ad Age Staff - 3 hours 5 min ago By Erika Wheless - 4 hours 9 min ago By Tim Nudd - 4 hours 25 min ago 6 ...

One of the groups said it had used Google’s tools to run a targeted ad campaign this month on children’s channels. Google has said it did not allow such ads on videos made for children. By Nico Grant ...

Children’s advocacy groups including Fairplay and Common Sense Media are asking the Federal Trade Commission to investigate Google, saying the tech giant serves personalized ads to kids on YouTube ...

Marketers have been through one surprise after another this year with YouTube inventory. The latest surprise? The news that it’s possible to create a campaign that serves personalized as “made for ...