LONDON (AP) — A routine moment of crowdwork at a Coldplay concert went viral last week when a couple tried to avoid the spotlight after they were caught hugging on the jumbotron. Internet sleuths quickly figured out that they were the CEO and chief people officer of a little-known tech company called Astronomer.

The oddest winner of Astronomer’s Coldplay concert scandal could be a brand that was abandoned in 2001. It’s been a week since Andy Byron, then the CEO of Astronomer, and the company’s chief people officer were caught canoodling on a kiss cam at a Coldplay concert near Boston,