OpenAI has removed a feature allowing ChatGPT conversations to be indexed by the Google search engine. The action comes following a growing number of complaints about user privacy. The company called it a “short-lived experiment.

As chatbots take a bigger bite out of search and the internet heads toward Google Zero, John Herrman writes, “The era of SEO is over. Say hello to GEO [Generative-engine optimization].” The experts he spoke to indicated that publishers should focus on quality content to rank highly in AI search,

A simple checkbox previously let ChatGPT users unintentionally publish their chats to the internet. OpenAI has now disabled the feature.