The German Football Association (DFB) has filled the beer category in its sponsorship portfolio for the first time since 2019 ...

German professional football achieved record revenues last season as the 36 Bundesliga clubs banked a total of €5.87bn ...

Heineken has strengthened its links to AFC Ajax by becoming the famous Eredivisie club’s official sponsor in the beer ...

Manchester United is to build a new 100,000-seater stadium – the biggest in the UK – which is set to come at an eyewatering ...

Sports marketing specialist Two Circles has signed a new commercial partnership with Cricket Australia (CA) for two years, a period that includes the 2025-26 Ashes series against England.

The NBA is to stage its first games in Australia later this year, when the New Orleans Pelicans play in Melbourne, while the Big3 competition is also heading Down Under.

Major League Baseball (MLB) team the Athletics will promote the Las Vegas Convention and Visitors Authority (LVCVA) ahead of ...

The Premier League has once again agreed to work with Relevent Sports Group to organise the Summer Series, the second edition ...

The International Cricket Council (ICC) has secured consumer goods giant Unilever as its first dedicated women’s cricket ...

Australian public-service broadcaster SBS has secured rights to one MLS game per week, the league’s first deal for live ...

Adidas has described its new kit supply deal with Liverpool FC as “the worst kept secret in football” — almost a year after ...

World Athletics’ top-tier Diamond League is getting broader free-to-air exposure in Sweden, after a new long-term agreement ...