L’Oréal’s Urban Decay brand faces criticism for hiring OnlyFans star Ari Kytsya to promote makeup popular with teens.

Urban Decay cast Ari Kytsya, a viral OnlyFans star, to lead its loudest beauty campaign yet — and we’re here for it.

Urban Decay reformulated its cult-favorite All Nighter Setting Spray, ending its 15-year partnership with Skindinavia. It was ...

Ari Kytsya has been hired as the new ambassador of Urban Decay, the L'Oréal-owned cosmetics brand. The brand, which is known ...

Maybe you saw the now-viral post about the brand parting ways with the patent owner of the beloved formula. We tried the new one and compared every detail.

In addition to the three new spokeswomen, Urban Decay announced a new NAKED Ultraviolet palette that pays homage to the brand’s signature purple color. Price: $49; Available at Sephora.com.

The Urban Decay All Nighter Loose Setting Powder ($29.00, www.Sephora.com), is the newest addition to the beauty empire’s family.

Urban-spirited cosmetics line Urban Decay moves into Fashion Island, its first bricks-and-mortar store. Coming soon: London.

Urban Decay palette cost Six-shade Urban Decay eyeshadow palettes cost $29, while larger palettes cost $44-$65, depending on the number of shades and extra features like an included brush.