DENVER--(BUSINESS WIRE)--Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is ...

DENVER, Dec. 2, 2021 /PRNewswire/ -- In celebration of National Sock Day (December 4th), Smartwool, the leader in responsibly sourced Merino wool socks, will launch the Second Cut K9 Camp Cushion, a ...

Haley Mast is a freelance writer, fact-checker, and small organic farmer in the Columbia River Gorge. She enjoys gardening, reporting on environmental topics, and spending her time outside ...

DENVER, April 10, 2023 /PRNewswire/ -- Smartwool, a manufacturer of Merino wool apparel for active living, announces the release of its first circular sock — the Second Cut™ Hike Sock. This sock ...

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Smartwool's new Women's Second Cut Fleece Jacket represents a meaningful evolution in the brand's circular design journey. Smartwool is known for its Merino wool performance layers, but they are now ...

When sweatshirts are too bulky to pack and a fleece won't survive the rigors of the road, a thermal midlayer such as the Smartwool Merinomax Half-Zip can fill the niche for active, cool-weather travel ...

New perk: Easily find new routes and hidden gems, upcoming running events, and more near you. Your weekly Local Running Newsletter has everything you need to lace up! Subscribe today. Everyone loves ...

GREENSBORO, N.C.--(BUSINESS WIRE)--VF Corporation (NYSE: VFC) today announced the appointment of Travis Campbell to the position of Brand President, Smartwool ®, effective January 30, 2017. Campbell ...

The company wormed its way into our hearts straight through the soles of our feet with its merino socks. It took over both our closets and our dresser drawers with socks, underwear, long underwear, ...