Add Yahoo as a preferred source to see more of our stories on Google. There aren’t many vodka brands more well-known than Sweden’s Absolut Vodka. It’s beloved for its classic vodka as well as its ...

The packaging uses fibre-based corrugated cardboard and is fully recyclable.

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Absolut Absolut ...

Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...

DS Smith and Absolut Vodka have introduced a brown box packaging solution to protect the brand’s flavoured vodka and wider ...

Coca-Cola and Pernod Ricard are teaming up to launch a new ready-to-drink premixed cocktail beginning in select European countries next year. The drink contains a mix of Absolut Vodka and Sprite, two ...

French spirits group Pernod Ricard said it is suspending exports entirely of its premium Absolut vodka to Russia, having previously reduced sales following Moscow’s invasion of Ukraine. Last week, ...

Kraft Heinz partnered with Pernod Ricard brand Absolut Vodka to launch a limited-edition tomato vodka pasta sauce this week in the U.K., according to information shared with Marketing Dive. An ...

Sweden’s famed Absolut vodka will become absolutely French — in ownership at least — following a successful $8.34 billion bid from Pernod Ricard SA. Subscribe to read this story ad-free Get unlimited ...

Just in time for Valentine’s Day, Absolut Vodka has dropped the curtain on their newest campaign. Titled Drink Responsibly, #SexResponsibly, the campaign directs a spotlight on the relationship ...