Beauty experts have been telling us for years that less is more when it comes to applying makeup. But the beauty gurus on YouTube are abandoning that concept with the “Mix My Foundation” viral beauty ...

In the beauty industry, every day brings with it the promise of innovation, creativity and, for many, the allure of starting a beauty brand. The excitement is palpable, driven by the potential to ...

We live in volatile times. To understand how the leaders who are speaking at the 2025 WWD Beauty CEO Summit are approaching both the challenges — and opportunities — around operating in such a complex ...

TikTok challenges have evolved beyond Tide Pods and into a compelling avenue for brands seeking to create meaningful interactions with social media-savvy consumers. TikTok trickled into the mainstream ...

A fun GRWM filter challenge that leaves you wondering if it was skill or just pure luck. Moments like these show how unpredictable makeup filters can be while still keeping things entertaining.

Beauty and lifestyle influencer Judy D experiments with budget beauty challenges to create the cheapest makeup look ever.

Being plus-size comes with some beauty challenges that few people want to talk about. These challenges include excessive sweating, skin tags, stretch marks and chafing, just to name a few. It’s almost ...