Even though many pundits think 4K will be delivered by streaming, there are plenty of households still with slower broadband for whom this will not be an option. Now, it seems, Google's free VP9 codec ...

Google seems to be saying "Forget H.265 - our VP9 codec is here, now, and is better" Google have oddly found themselves in a great position to capitalise on the current 4K fervour with their VP9 codec ...

As much as we love debating the pros and cons of new codecs like AV1, VVC, and LCEVC, independent premium-content publishers have largely ignored them. Take Alliance for Open Media (AOMedia) founding ...

Fraunhofer, the German company that helped develop the H.264, H.265 and MP3 encoding formats, has unveiled a new video encoding standard that could severely reduce streaming bottlenecks. Called ...

In addition to the financial burdens of HEVC licensing, the risk of lawsuits from patent holders can deter companies from ...