WASHINGTON — You probably try to skip the ads on online videos, and Geico knows that. But, with its latest ad, you’ll likely keep watching. The pre-roll ad starts out with a family at a dinner table.

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...