The future of radio advertising may be in question, but the latest update to Borrell Associates’ Local Ad Forecast reveals that the downturn may not be as steep, or as simple, as it seems – because ...
In October, BIA Advisory Services’ initial forecast for 2024 had local advertising revenues hitting $175.6 billion. Then in March, that forecast was tempered by 2% to $172 billion. Now BIA has ...
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