Nike, Starbucks, Disney. Mention a brand and one can instantly conjure up a product, a reputation and an experience. If your firm is like many others, you may spend all your marketing focus and budget ...

You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. Every employer dreams of having a steady stream of highly qualified ...

When we think about branding, we often think of branding from a customer or end user perspective; however, strong branding can also be crucial for a successful talent and recruitment strategy. Today’s ...

Employer brand plays a big role in the recruitment process. According to a Glassdoor study, 83% of job seekers study the company’s reviews and ratings during the job application process. In addition ...

Brand story is at the core of what we do at our consultancy. Working directly with CEOs and leadership, we identify marketing and business pain points that both customers and employees experience.

In today’s competitive hiring landscape, attracting top talent requires more than just posting job descriptions and waiting for applications to roll in. Organizations are now expected to communicate ...

In a survey that polled over 500 companies, Beamery’s "State of Recruitment Marketing 2018" verifies what many companies believe: employer branding is critical to successful recruitment. Not ...

A strong employer brand attracts high-calibre talent and taps into passive and active job seekers. Despite the emphasis on the strategic importance of employer branding, many leaders admit this is an ...

With all the buzz about branding, for business overall and for recruitment in particular, the new role of HR professional has become more marketing-oriented. Creating an employment brand that attracts ...

Oct. 5—VALDOSTA — After years of successfully bringing youth and adult sports tournaments to town, the Valdosta-Lowndes County Parks and Recreation Authority is doubling down on its efforts by ...