App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s ...

Taking another page from Facebook, Twitter is rolling out new ad tools to help marketers and developers drive mobile app installs. They includes the option to buy Promoted Tweets designed to drive ...

Twitter Inc took a significant step Thursday towards broaden its advertising business by offering mobile ads urging people to install apps on its social network as well as through MoPub, the ...

App install ads are responsible for around 30% of mobile ad revenue currently, and projections put their revenue at $6.8 billion by 2019.

To provide the interaction data behind its optimization of app install ads, Spruce is partnering with a group of analytics firms, including Apsalar, Criteo’s AD-X, Adeven and Kochava.

App-install ads have been a huge revenue driver for Facebook and Google, the Alphabet subsidiary. Now, Apple might want in on the action. Bloomberg reports that Apple has put together a team to ...

COO Sheryl Sandberg provided some numbers to support Zuckerberg's assertion. She said 3,800 developers used the mobile app install ads to drive a total of 25 million downloads across both the App ...

App install ads are hot, but what if the apps they advertise are not? Palo Alto, Calif.-based startup Voxel hopes to add an additional dimension to app-install ads via a feature that lets users click ...