Mobile app install ads have proven to be lucrative for Facebook, and sources say Twitter is close to releasing its own version of such ads along with a new mobile app install partner program.

Taking another page from Facebook, Twitter is rolling out new ad tools to help marketers and developers drive mobile app installs. They includes the option to buy Promoted Tweets designed to drive ...

Twitter Inc began rolling out app-install ads globally on Monday, expanding a mobile advertising format that has proven successful on rival platforms such as Facebook.

Twitter Inc took a significant step Thursday towards broaden its advertising business by offering mobile ads urging people to install apps on its social network as well as through MoPub, the ...

App install ads are responsible for around 30% of mobile ad revenue currently, and projections put their revenue at $6.8 billion by 2019.

App-install ads have been a huge revenue driver for Facebook and Google, the Alphabet subsidiary. Now, Apple might want in on the action. Bloomberg reports that Apple has put together a team to ...

COO Sheryl Sandberg provided some numbers to support Zuckerberg's assertion. She said 3,800 developers used the mobile app install ads to drive a total of 25 million downloads across both the App ...

With Facebook nailing its future success to mobile, data outfit Kontagent is supporting the ecosystem provided by its one-time funder every step of the way. It's announced its suite of customer ...

App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s ...