Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. If you’re in the business of marketing, then you’ve probably ...

It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple. Design encompasses more than a company logo, and branding ...

As a marketer, you have been exposed to a variety of different terms that define what is done in building both business and nonprofit awareness. Many individuals view marketing and branding as one in ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Here’s how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback. Clarity in your unique selling ...

INTA speaks exclusively to WTR about brand evaluation versus valuation and why it is so important for brand professionals to play an active role in the calculation process. Register for free to ...

Mitch McCasland is an expert in brand strategy. He has worked with the big guns--Proctor & Gamble, Dr. Pepper/Seven-Up, and Verizon/GTE. I recently talked with Mitch about how Account Planning ...

This is the second of a two-part series on the critical importance of investing in the brand experience. First post is available here. The global pandemic has profoundly impeded sales and revenue ...

The now famous line “If you build it, they will come” is true for more than baseball fields. With the economy and consumer confidence down, businesses are learning that they have to be vigilant when ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.