As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

On the left side, the uninsured family faces a series of challenges that many can relate to: long waits for medical attention ...

CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s ...

Articles written by Deepankar Das ...

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

Pulse Candy uses AI for Rath Yatra campaign. DS Group’s Pulse Candy has launched an AI-powered digital campaign titled ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Articles written by Danny Advani ...

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural ...