JioStar recorded that the IPL 2026 cumulative reach rose 7% over last season, while average match reach grew 6% to 277 ...

Mondelez’s Nitin Saini explains how Bournvita’s Mother’s Day marketing taps into authenticity, emotional storytelling and ...

The article explores how NEWME enabled Gen Z viewers to shop contestants’ outfits in real time through its ‘Shop The Look’ ...

The mandate, earlier handled by WPP's Wavemaker, has been reportedly bagged by Omnicom's Initiative, to manage its media ...

The productivity agent combines Acrobat’s document intelligence with AI tools to help users generate text, images and content ...

Narayanan will lead the group’s technology strategy, oversee digital transformation initiatives and work on developing scalable and secure technology platforms.

Business AI, available in Indian languages, enables businesses to automate customer queries, bookings, lead capture and sales ...

The second edition of the initiative aims to connect students from media and management institutes including IIMs, SPJIMR, ...

Using 8PM packaged water, Radico Khaitan taps IPL’s cultural pull to drive visibility, storytelling, and deeper consumer ...

The new models include GPT Realtime 2, a voice model with GPT-5 capabilities; GPT Realtime Translate, a live speech ...

The Devil Wears Prada 2 enters the red carpet, and brands step in months earlier with collaborations tied to the sequel. Here ...

With ad spends rising and AI tools guiding sellers, Meesho is turning advertising into a key growth lever while improving ...