As brands increasingly adopt artificial intelligence in advertising, new YouGov research shows many Australians remain ...

Circana has rolled out its Purchase to Consumption solution, a tool that links verified purchase behaviors with consumption ...

NBCU kicked off the 2026 upfront week touting how it's tapping into modern marketing hot topics, such as sports and AI, to ...

Circana, LLC today announced the scaled rollout of its Purchase to Consumption solution. This powerful tool links verified purchase behaviors from Circana’s receipt panel with National Eating Trends ...

MODESTO, CALIF. — The Almond Board of California (ABC) is expanding its leadership team with two new members: CarmenMaria ...

New measurement approach helps advertisers quantify future revenue impact from customer acquisition and reactivation ...

If the honest answer is no—if it feels like an interruption—you're throwing good money after bad. There's a reason an entire ...

Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) for the ...

India’s FMCG companies are facing rising cost pressures as crude-linked raw materials, packaging inputs and freight expenses ...

Americans paid more for their groceries in April, but high gas prices were only one of the reasons why. Government figures ...

Don’t underestimate the power of regional convenience-store brands. Both Powell, Tennessee-based Weigel’s and La Crosse, ...

Global digital video advertising spend is projected to rise 11% to $81.9 billion in 2026, outpacing the broader advertising market, according to a report by ...