Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.

Amazon founder Jeff Bezos (and many others) posted pics of Blue Origin’s New Glenn rocket, named for astronaut John Glenn, on social after liftoff.