Whereas 75% of Coke’s paid media budget went to TV in 2019, this year 70% will go to social media, primarily influencer ...

Check out some of the most iconic Christmas commercials ever made. These holiday ads continue to capture the spirit of the ...

Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like "Stranger Things." ...

A Charlie Brown Christmas is famously known as a protest against the commercialization of Christmas, but it was actually Coca ...

The Peanuts special was developed in the early '60s, and even though Charles Schulz's comic strip was popular at the time, ...

A Charlie Brown Christmas is famously known as a protest against the commercialization of Christmas, but it was actually Coca-Cola that paid for its production. Lee Mendelson Film Productions /Bill ...

How making the Rev. Martin Luther King Jr.’s birthday a holiday became perhaps the defining issue in the race between two NC ...

It’s Christmas 1981. You’ve got the Radio Times and you’ve been through it in advance to circle what you want to watch. Telly ...

John Lewis is a British retailer and traditionally sets the Christmas ad benchmark. This year’s commercial tells the story of ...

Holidays are coming,” chimes an almost Disneylike AI chorus in the famous soft drinks commercial. Well, yes, they are, ...

Honestly, the 1980s were a wild time for soda. Neon colors, bold flavors, and marketing campaigns that promised everything ...

Technology only succeeds when people forget it is technology and simply experience it as magic,” Justin-Caine Cavanas of ...