PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Mamamia's Tried and Tested series is your review of the latest to hit our desks in beauty, health and wellbeing. You won't ...

Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...