PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

This month’s most viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, and Maybelline. From hair ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

Foundation is a staple for everyone that uses makeup. Whether you’re a makeup beginner or professional, foundation is ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus ...

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

Selena Gomez’s beloved beauty brand, Rare Beauty has just launched its brand-new product, the highly anticipated Soft Pinch ...

That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder ...

Dressed in a black and gold saree, Ananya Panday showed off luminous skin with light pink liquid blush and glossy lips. The ...