Revenues and stocks are down at Nike to begin the new year, and the company is making a change at the top of its leadership ...

Celebrities have been around since the 19th century, with the first title of “celebrity” being awarded to Lord Byron, a poet, ...

Think Nike and Michael Jordan or Pepsi and Beyoncé ... and storytelling—qualities celebrities excel at on social media. Celebrity collaborations are nothing new—but the way they’re marketed ...

Details of the Nike collaboration with Kim Kardashian's Skims are being kept under wraps, with insiders citing secret ...

Brands are finding alternative ways to align with hyper-engaged festival-goers in 2025, via new destinations, smaller events ...

Nike Inc. is putting together a dedicated team of executives and designers to operate a new brand with entrepreneur and reality TV star Kim Kardashian’s apparel label Skims, with plans to release its ...

Virat Kohli's surprising move from PUMA to Agilitas sparked conversations in the sports business world. Experts discuss why ...

The 2025 Met Gala will take place on May 5, where the theme is “Superfine: Tailoring Black Style,” inspired by Monica L.

Why the $6.1 billion sale of the Boston Celtics proves major teams are now fully realized mega-brands with industry-changing ...

Her icy dress featured off-the-shoulder straps and a cowl neckline, with a spiral of sheer material cutting through the skirt and satin heels to match. Ever the queen of capes, Williams completed the ...

The power of a well-chosen brand ambassador has never been clearer. From Dior’s 2024 and lululemon's 2025 selection of Lewis ...