The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful spot Oscar winner Taika Waititi directed Pepsi’s 2026 Super Bowl commercial ...

CHICOPEE, Mass. (WWLP) – Pepsi has unveiled its Super Bowl LX campaign, “The Choice,” featuring a polar bear who chooses Pepsi Zero Sugar over Coke Zero Sugar in a blind taste test. Directed by ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola company really means business. In a new ad slated to air during Super Bowl LX ...