PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...

Selena Gomez's Rare Beauty has announced the release of a new contour shade. It will be released on January 23, 2025, on Rare Beauty, Amazon, Sephora, and other retail websites.

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

Following on from last year’s “strawberry skin”, perfected by Hailey Bieber, food-inspired beauty trends continue – watch out ...

The annual global event in Italy will gather beauty stakeholders from more than 150 countries as the only B2B tradeshow ...

The Ube colour collection by Huda Beauty is inspired by the bright purple root vegetable that is popular in the Philippines - ...