PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Rare Beauty has added a new member to the Soft Pinch family. The Selena Gomez beauty brand announced the launch of Soft Pinch Liquid Contour on Instagram on January 21.

Following on from last year’s “strawberry skin”, perfected by Hailey Bieber, food-inspired beauty trends continue – watch out ...

These picks from CeraVe, Revlon and more have social media's stamp of approval — find 'em in one spot, no scrolling required.

Offering warmth and a touch of sparkle, we're recreating the actress' sultry - yet deceptively simple - eye look ...

Selena Gomez's Rare Beauty has announced the release of a new contour shade. It will be released on January 23, 2025, on Rare Beauty, Amazon, Sephora, and other retail websites.

One of those products is the Urban Decay Original Naked Eyeshadow Palette. Another one of those products is the Urban Decay ...

Here are 50 cute and thoughtful Galentine’s Day gift ideas for your best friends—from beauty sets to tech gadgets to sweet ...

I always need my lashes to look long, fluttery, and dramatic AF. For this reason, I'm very particular about the mascara I use ...

The Ube colour collection by Huda Beauty is inspired by the bright purple root vegetable that is popular in the Philippines - ...

Can’t fit more than 4 brushes at a time Most of the time ... Here’s a handy bag for neatly storing all your favorite Rare Beauty goods. The top compartment has a fully wipeable interior ...

A 715-year-old English castle with a history as rich as its architecture has just hit the market for the first time in its ...