PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

T here is but one lingering question that comes to mind post-Taylor Swift's many appearances (whether Eras Tour or ...

Victoria Jackson made millions as a cosmetics industry pioneer without a high school diploma. Then she put it all on hold to ...

The "Only Murders in the Building" star Selena Gomez has sported some killer beauty looks, but sometimes she can go overboard ...

Here are 50 cute and thoughtful Galentine’s Day gift ideas for your best friends—from beauty sets to tech gadgets to sweet ...

Every new makeup launch seems to feature skin care buzz words like “peptides," or "hyaluronic acid." But do these ingredients in makeup have any affect on your skin? Industry experts weigh in.