PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

Victoria Jackson made millions as a cosmetics industry pioneer without a high school diploma. Then she put it all on hold to ...

The "Only Murders in the Building" star Selena Gomez has sported some killer beauty looks, but sometimes she can go overboard ...

T here is but one lingering question that comes to mind post-Taylor Swift's many appearances (whether Eras Tour or ...

makeup, skin care and fragrance categories. In recognition of World Mental Health Day on Oct. 10, Sephora will donate 100% of global Rare Beauty sales to the Rare Impact Fund.

The singer's hairstyle comes amid the release of the new You Mist Makeup-Extending Setting Spray courtesy Fenty Rihanna is embracing her natural style. The singer and beauty mogul, 36, shared a ...